In Cape Town and the Western Cape, situated at the most southern point of Africa, it is not only soccer fever that is running high ahead of the year 2010, but also conference fever as the destination’s business tourism calendar for 2010 is filling up rapidly.
South Africa will be hosting the FIFA Soccer World Cup in 2010. As the country, its people and infrastructure developers are eagerly preparing for probably the world’s biggest sporting and media event, it is becoming abundantly clear that the growing interest in the host destination also has a business tourism side to it.

Economic impact

The Cape Town and Western Cape Convention and Events Bureau, together with key tourism role-players like the state-of-the-art and recently expanded Cape Town International Convention Centre and associations involved in the bidding processes, have already secured altogether 10 conferences, congresses and conventions for 2010. These conferences are expected to bring a combined 16 300 business tourists and an economic impact of approximately R166.3 million (EUR16.65million) to the region.

“The 2010 FIFA World Cup provides the Western Cape, South Africa and the African continent with an unprecedented opportunity to market ourselves not only as a world-class, but also a unique tourism destination”
Calvyn Gilfellan, Acting Chief Executive of Cape Town Routes Unlimited

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